First-Time Entrepreneurs * Mom and Pop Shops * SMEs * Serial Entrepreneurs * Those Turning Hobbies Into Businesses * Freelancers * Start-ups with Seed Funding * Start-ups with No Funding * NGOs * Micro Enterprises * E-commerce Stores * Marketing and Brand Managers *
Each team will list down their value systems and understand how to communicate them to the customer.
Learn to understand your customers better than before. This exercise will give you a clear understanding of how to target each persona and how to relate to each pool individually.
Each team will chalk out how they want to be perceived. We define tonality guidelines of how their brands talks, responds, instructs, handles calls and communicates in general.
Each team will be given a brand guideline template and will clean up their visual branding. This document will serve as a brand manual that they now can share with all their designers.
Through the keynotes, we will explain ways to build a strategy for social media. Each team will try and create their own strategy with our guidance for a 3 month period.
Learn how to run your own ads on Facebook and Instagram. Work with your team to create a sales funnel for your brand.
This is NOT a video recording. Every lesson is a conversation between you, the mentors and the other founders.
We research and customise every class to the batch and their goals. No two sessions will be the same.
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1. Understanding brands & branding (keynote)
2. Brand Perception (interactive session)
3. What is brand strategy? How does it affect my business? Understand with case studies (keynote)
4. Brand Discovery (workshop)
– Exercises to help you develop your own brand’s strategy
– Write a one line description for your brand
– Chart out all your brand personas & customers
5. Homework assignment