A Branding & Marketing Bootcamp for Founders
Learn the secrets of building a brand, how to market and how to boost sales with this 5-week program.
Help us make this program relevant by taking part in our Founder Feedback.
Learn the secrets of building a brand, how to market and how to boost sales with this 5-week program.
Help us make this program relevant by taking part in our Founder Feedback.
This program is here to help business owners and founders structure their ideas and to create a strong brand foundation to ensure that you connect with your customers from day one.
A strong brand foundation will create ripples in your business of which you will experience an effect in every part of your business.
Each team will list down their value systems, and understand how to get their customers to realise them.
Each team will also be understand different customer personas and build their profiles. This exercise will give them a clear understanding of how to target each of their buyers, and how to relate to each pool individually.
Each team will chalk out how they want to be perceived , and define tonality guidelines of how their brands talks, responds, instructs, handles calls and communicates in general.
Each team will be shared with guideline template, and will tighten or clean up their visual branding. They will also create a manual that they now can share with all their designers.
Through the keynotes, we will explain ways to build a strategy for social media. Each team will try and create their own strategy with our guidance for 3 month period.
A clear idea on brand story, visual language, sales funnel, marketing and content strategy, etc.
Get involved in group activities, interactive sessions and workshops with other founders. Dive right in to share, learn and grow together.
Get the opportunity to get personal assessment on your assignments from the creative directors.
The understanding of correlation between branding, marketing and sales, where and how much to focus on, depending on your business.
1. Understanding brands & branding (keynote)
2. Brand Perception (interactive session)
3. What is brand strategy? How does it affect my business? Understand with case studies (keynote)
4. Brand Discovery (workshop)
– Exercises to help you develop your own brand’s strategy
– Write a one line description
– Chart out all your brand personas & customers
5. Homework assignment
1 Day / week for 5 weeks
Founder + 1
Lunch and snacks
Access to design resources & templates
Reading and research material
Everything in bootcamp
2 x 60min consultation with the Creative Director over 2 months
Everything in bootcamp
6 x 60min consultation with the Creative Director over 6 months
An expert in Brand Strategy, Film Direction and Design, Communication Strategy & Live broadcasting, his approach as a founder of the agency has always been to break the agency and client gap, and incubate himself into every client’s team.
Art Direction and Branding Design is what comes naturally to Pragnya. A master of graphic design and copywriting, she’s given birth to multiple personalities and identities for brands. Her firm belief is that the core of any brand lies in how human it can be.
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